Dr. Seemiller has conducted three original large-scale studies on Generation Z and collaborated on one comparative study using both quantitative and qualitative methods.
Gen Z Voices on Voting
The Gen Z Voices on Voting Study explores the perspectives of young adults born in the birth range of 1995 through 2001 about U.S. politics. including better understanding their possible voting behaviors, opinions of the political system and critical issues, political ideologies, and news consumption. With the upcoming 2020 election, we uncovered the perspectives of the voting-aged segment (those born 1995-2001) of those in Generation Z on politics today, including better understanding their possible voting behaviors, opinions of the political system and critical issues, political ideologies, and news consumption. To learn more about this study and access the free report, click here.
Generation Z Stories Project
The Generation Z Stories Project served as a follow-up study to the Generation Z Goes to College Study. This entirely qualitative study involved more than 2000 Generation Z college students from 50 higher education institutions in the U.S. and Canada. Participants were asked questions related to learning, motivation, concerns, future career, important issues, and how their generation can make the world a better place. Dr. Seemiller served as the Co-Pi of this study with Meghan Grace. Findings from the study are available in the book, Generation Z: A Century in the Making.
Generation Z Goes to Brazil
Did you know that loyalty is the highest self-reported characteristic of Generation Z college students in both the U.S. and Brazil? After working with a great research team in Porto Alegre, Brazil, this and other fascinating information emerged from the analysis. Stay tuned for an upcoming article on comparative findings between U.S. and Brazil data on Generation Z college students.
Generation Z Goes to College Study
The Generation Z Goes to College Study was both quantitative and qualitative and involved 1,143 participants from 15 higher education institutions in the U.S. The study aimed to uncover perspectives, styles, preferences, concerns, affiliations, beliefs, and approaches of Generation Z related to the following topics: Politics, spirituality, characteristics, motivations, diversity and social justice, communication, social media, friends/family/romance, social issues of concern, engagement and social change, leadership, and learning. Dr. Seemiller served as the Co-PI of this study with Meghan Grace. Findings from the study are integrated into Generation Z Goes to College, Generation Z Leads, as well as her publications, presentations, webinars, podcasts, blogs, and interviews.
Custom Data Sets and External Research
In addition to incorporating original data into their publications and presentations, Dr. Seemiller and Ms. Grace have been able to work directly with organizations to obtain data sets disaggregated to the Generation Z age range. The following include a list of custom data sets.
~2014 CIRP data from the Higher Education Research Institute disaggregated to only Generation Z college students (150,171 participants)
~2017 College Senior Survey data from the Higher Education Research Institute disaggregated only to Generation Z college students (9,361 participants)
~2013-20017 cumulative data on the top five character strengths from the VIA Institute on Character disaggregated only those in Generation Z (155,215)
In order to understand themes related to Generation Z’s perspectives, styles, and behaviors, publications and presentations also include research findings from market research, national polling data, adolescent social science data, and studies conducted by other generational researchers.